The link unit
We’ve heard feedback from publishers that it isn’t clear why they should choose to show four versus five terms in their link units. Most people pick one of these options by guessing the expected performance. We’ve actually found that link units with four terms almost always perform better than five. As a result, we’re reducing the number of topics in all link units to four for horizontal orientations and three for vertical orientations. If you’re currently using link units, this change will happen automatically. We’re also slightly increasing spacing between and font size of each term.
The ad page
Following the general makeover of Google pages, we’re giving link unit landing pages a fresh look as well. The color scheme, orientation, fonts, and number of ads are being updated to the following:
We’ll continue to work on improving link units and hope to share more exciting news soon! In the meantime, we recommend viewing this video to learn how to utilize link units.
by William Chang - AdSense Engineering Label: Google AdSense, link adsense