SEO Tips for Image Optimization On Any Website



Search engine optimization is the number one factor in getting your page ranked and noticed. This helps to ensure people view your website and that Google and other search engines rank it as a valuable piece of the internet. While most people know about the basics needed to optimize a page many are at a loss as to what to do about images. For a long time many web masters just left images as they were and didn’t factor them into optimization, but times are changing. Image tags, especially with the advent of image searches, can be useful for SEO purposes, if you know how to use your keywords effectively. Below you will find a few tips and tricks to properly optimizing your images.

File NamesThe file name does matter. Many people forget how important file names are when trying to optimize an image. The keyword or keywords should always appear in the file name. Rename any and all files to reflect what the picture is or what the website is associated with. For example, if you are looking to garner attention about the genetics of eye colors a picture of blue eyes should be named “blue_eyes_genetics.jpg”. This will help grab attention and allow your image to come up in image searches. When image file names are left as a simple string of numbers they will come up much lower in search engines, if at all.

Content Connection and IntegrationWhile it seems like a good idea to stuff websites full of images the images should always have some connection to the website content. If you are writing about dog breeds having pictures of sunrises and cars is not going to help you get visitors. Sure, it will gain you some quick viewers, but if you are looking to engage readers your images should be associated with your content. The image and the content must line up for search engine bots to truly crawl the site accurately. Be sure to keep in line with your content regarding the images you choose to host and you will find your site will quickly rise in the rankings. The goal is not to just gain viewers. It is to engage viewers and keep them coming back for more.

Alt TextAlt text is how search engine bots figure out what your image is about. You should make sure the alt text is a solid description of what the image is about. If you are using an image as a click through to another page you should make sure the alt text describes the page that the image links too. Strong, descriptive alt text helps search engine bots categorize your images correctly and efficiently. The better the descriptor the quicker your images will be appropriately categorized. Alt texts should contain the important information about the image. If it is a logo image the name of the company plus the word Logo will do the trick.

Overstuffing KeywordsThis tip might seem counterintuitive but it is important not to stuff the anchor text or Alt text with keywords. You want to describe the content and optimize it for your users and search engine bots. Overstuffing the file name, or anchor text with keywords will mess up the algorithm and distract search engine bots. The stuffing of keywords will also make for a difficult viewing experience for your readers. Essentially overexerting your keyword power will do the opposite of what search engine optimization is supposed to do.

Less is MoreThe final trick is another counterintuitive one; keep your images to a minimum unless you are a photography website. Sure, images look great, but the SEO gods only speak text. Alt text, file names and even Meta tags can help your images gain relevancy, but text always reigns supreme in the land of search engine optimization. Simply put your images should be an accoutrement of your site; it should not be the main star.

Armed with these tips and tricks most web master should have no problem optimizing their images in such a fashion that it will actually help their page rank. In the past images seemed unimportant to webmasters, but today images are a serious part of the equation that must be considered.

About guest blogger
Cindy Jacobson is an online freelance writer with over 10 years of experience writing for larger
advertisers on the web. Advertisers such as PrBlog, EnGadget, Verizon and many others. She
currently is writing about Att uverse coupon news within the U.S and Canada.


Responses

32 Respones to "SEO Tips for Image Optimization On Any Website"

hmmdmlk said...

Thanks alot. great tricks. like your blog


August 18, 2012 at 6:55 PM
Unknown said...

Great post, images optimization is really helpful increase reputation of your website and also get good ranking. In this post your provide valuable information about images optimization so thanks..

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August 21, 2012 at 12:12 AM
SEO Catalysts said...

Image optimization is the key factors to Optimize our website. It is on page technique that we should target our primary or secondary keyword in ALT image tag , So Search engine easily understand that what the image is all about. Thanks for your tips.
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August 27, 2012 at 6:13 AM
Hena said...

Thanks for sharing some tips. I think it would be better if you publish more about unnatural links penalty


September 4, 2012 at 2:23 AM
Anonymous said...

Thank you for posting such a useful, impressive and a wicked article. thanks
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September 15, 2012 at 12:18 AM
Dreamweaver training Sydney said...

Thanks for giving information about Image optimization. It is the procedure of tuning your images with the great quality. You can do this using photoshop.


September 24, 2012 at 10:45 PM
website Design Bangalore said...

Image optimization is the latest trend in the world of Internet marketing and companies must try it for acquiring higher ranks in search engines like Google, Yahoo and Bing.Php Companies Bangalore


October 4, 2012 at 8:03 AM
Lia said...

This information is important to any SEO. We know that having an image to any website is very attractive to anyone. This tips are big help to us on how we can optimize our image to any website and this is one factor why our site can get a high rank. Thanks.


October 8, 2012 at 8:23 PM
I Need A New Website said...

Thank you so much for taking more time to make this site more interesting to all reader especially for me, I am looking forward for more useful info soon..

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October 17, 2012 at 12:08 AM
SEO Tips said...

In this post your provide valuable tips about SEO known us Search Engine optimization so I'm really thankful for us..

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October 22, 2012 at 10:07 PM
EZ Traffic said...

Very nice blog, thanks for your generous info. More power to you!


November 14, 2012 at 2:01 AM
PPC Services Melbourne said...

Thanks for sharing some tips. I think it would be better if you publish more about unnatural links penalty,
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November 28, 2012 at 12:32 AM
Anonymous said...

thanks for sharing big help for my website


December 11, 2012 at 9:11 PM
Darryl Tay said...

Indeed, images were previously viewed as part of the web design process; they were merely used to enhance a viewer’s experience in browsing a certain website. However, as you’ve pointed out, images have now become crucial in optimizing a website or a page. Still, some rules haven’t changed. It’s still best to choose high-quality and relevant images to put on your website.


December 17, 2012 at 4:53 AM
Web Promotion Singapore said...

SEO tips for image optimization on ant site. Read to know more


December 17, 2012 at 10:45 PM
Unknown said...

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December 18, 2012 at 1:06 AM
Darryl Tay said...

I agree with you that a blog should not be stuffed with too many images, especially if it’s unnecessary. People love content that would enrich them and make them knowledgeable. Make sure you establish the right balance of words and images in your site for optimization purposes.


December 18, 2012 at 7:17 AM
QuentinKline said...

Thank you so much for getting more a chance to create this website more exciting to all audience especially for me, I am anticipating for more useful details soon..


December 19, 2012 at 2:05 AM
Dentist Seo said...
This comment has been removed by the author.
Dentist Seo said...

This tips are big help to us on how we can optimize our image to any website and this is one factor why our site can get a high rank. Thanks. Seo For Lawyers


December 28, 2012 at 2:33 AM
Unknown said...

thank, the very nice blog post information best seo tips for the image optimization website Web designing course in Chandigarh
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February 7, 2013 at 9:41 PM
Alok Dey said...

Nice and very important post for SEO. Thank you so much for this kind of post.


February 21, 2013 at 12:11 AM
Unknown said...

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February 25, 2013 at 11:25 AM
SEO Company Bangalore said...

Thank you sharing such a informative write up but most of the blogs are not SEO friendly, you understand what I say right!

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April 25, 2013 at 10:54 PM
improve customer experience said...

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July 4, 2013 at 4:57 AM
Anonymous said...

Thanks for sharing this great Post dude
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August 28, 2013 at 12:08 AM
Unknown said...

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September 26, 2013 at 4:33 AM
Top Web Design Company said...

This is really great and valuable tips to optimize the image to get a good result in SEO.
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December 11, 2013 at 3:35 AM
Bangaloreweb guru said...

Online marketing by the internet to deliver promotional of products or services. There is many of the types display advertising and mobile advertising. Apart from this Search Engine Optimization is the main on online marketing.
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February 2, 2014 at 10:54 PM
Web Design Company said...

I hope this information should be helpful to optimize the images as suitable to the website or blog and improve the search engine ranking.
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March 27, 2014 at 12:08 AM
 

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