Are you and your website prepared for the 2011 online holiday shopping season? As online shoppers and money spent online continue to grow in large numbers, website owners have to be more aware of how their website is performing and when it is not, they need to know why. Below are 3 beginner website SEO tips that every website and business owner should analyze more frequently, especially for the upcoming holiday season.Label: Craig Kilgore, SEO
1. Website Structure
How is your website currently formatted? Is it easy to navigate and are your products and services easy to find and easy to follow? Are you delivering a clear message that properly portrays your search ads? These are all questions you need to ask yourself when either developing a new website or working on improving an existing one. I will break each of these questions down further below:
Website Format – if your website is formatted in a way that is not search engine friendly (flash, all images, etc.), you will most likely see lower rankings, less traffic and more importantly, less sales. Develop your website in a way that is search engine friendly and always keep your users in mind.
Navigation – if your navigation is non-existent or hard to follow, your website visitors will have a hard time reaching interior pages of your site which most likely include your site’s products. Hard to follow or deceiving navigation will lead to higher bounce rates and less return visitors. Design your navigation in a way that is not overwhelming, search engine friendly and simple to understand (you can always break your navigation down more extensively on your interior pages).
Clear Message – if you run paid search campaigns or aggressively market your website via other search marketing strategies, you have to make sure you are delivering a clear message. If your search ad states that you are offering a 15% discount, make sure that discount is visible on your landing page. Similar to the navigation, your message should be easy to follow, easy to locate and easy to execute by your visitors.
2. Keyword Selection
If you haven’t revisited your website’s keywords at all since launching your website, you are going to want to. Keyword trends and competition levels change frequently so it is imperative that your website is staying current and targeting the proper audience. While ranking high on the search engines is great, it does you no good if your keywords are off mark. Conduct frequent research and make changes to your strategies whenever needed to ensure you are putting your search ads in front of the right people.
3. Call(s) to Action
A website needs a clear call to action. Simply described, a call to action is something you hope your website visitors perform upon entering your website. A call to action could be a link to a featured product or sale, an inquiry form, newsletter signup or any other form of lead generation that you can utilize post visit. For every page of your website, ask yourself the following questions – what is the purpose of this page? –and– what am I hoping to get out of this page?
In summary, know what’s going on with your website. If you have little to no experience with the internet and the tips covered above, voicing your concern more frequently to your webmaster or SEO will let them know that you are there and that you care.
Good luck this holiday season!Craig Kilgore
Craig Kilgore is an SEO at MainStreetHost.com, located in Buffalo, NY, specializing in online marketing and business development services. You can reach Craig on Twitter @ckilgs or via email at email@example.com.