Top 5 Tips to Increase Conversion rate on your ecommerce website

This is guest post by Richard on tips to increase conversion rate on ecommerce websites .
Conversion on a site refers to the conversion rate which is a measure of the total number of people that go on to make online purchases. With websites, it is mainly a percentage of visitors who make purchases. A lot of websites are mainly interested to increase the number of visitors. These are the ones that are unable to resolve the problems in order to make navigation easier for customers. By resolving such problems, these websites can increase their conversion rates at a very low expense. Look at the following top 5 tips to increase conversions on your site

1. Simplify Navigation 

The more complex your website, the less the number of people making purchases. Be simple to encourage people to buy from you. Accessibility is the foremost issue that prevents users to purchase items online. An inaccessible website potentially loses almost 5 percent of its sales. Make your website accessible through all browsers as those unable to do so lose 15 to 20 percent of their total sales.

2. Only Ask The Right Information! 

There is no reason why you should ask customers? email addresses to let them view online brochures or even ask their phone numbers before proceeding further to an email enquiry page. Do not force your users to create accounts to make purchases, as this won't guarantee them becoming return customers. Simplify things and ask only relevant and legitimate questions that have to do with the sales only. Use customer feedback data or questionnaires to collect other information.

3. Develop a Bond of Trust 

Following plenty of internet credit card scams, a lot of users are still reluctant to use such private and confidential details online. Provide 24 hour customer support service through a phone number so the users can identify you to a location. Show the privacy policy and clearly explain the shipping policy and procedures as well to strengthen customer trust. Display the ?VeriSign Secured? logo on the website if you have an SSL certificate.

4. Maintain a Clear Returns Policy 

Make the online shopping experience as plain and clear as brick and mortar shopping. You should know how to deal with the return policy pertaining to different articles of sale, for example, the return policy for clothes is very different as customers are not able to see them closely on the internet and might find them different in reality. Similarly, perishable items are not accepted upon return anywhere in the world once they are sold- not even at physical stores! Develop a distinct and different policy for all items that you sell.

5. Offer Easy and Different Payment Mediums 

Not everyone owns a credit card which should be very obvious to you. Similarly, not everyone who has it uses it as well. So, offer several easy and effortless modes of payment to suit the needs of every customer. Many times, customers add a lot of products in their online basket and are satisfied with every procedure on the website, but fail to make purchases when the website limits them to do it through one means only. Make your online website more accessible and simple to let customers know you value them.

About guest blogger
Richard has been working on the Magento Commerce platform for several years. As an ecommerce specialist, he has a strong interest in maximising online conversions.


14 Respones to "Top 5 Tips to Increase Conversion rate on your ecommerce website"

sid said...

Really informative article this. I would surely apply this tips to sell my products.

May 4, 2012 at 8:17 PM
Admin-Ali said...

thanks for sharing this great tips
i will implement this on My New Website!
Thanks again.
really your blog helpped me in lot OF SEO

August 11, 2012 at 10:02 PM
Natalia said...

All the tips mentioned are likeable. I will definitely make use of these points to increase the online sales on my website. Thanks for sharing.
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February 28, 2013 at 2:31 AM
Ecommerce Website Development said...

Today, Every E-commerce website owner want to increase conversation on it but this is not easy to do it for that eCommerce developer must follow above tips. Thanks for sharing.

June 26, 2013 at 3:49 AM
magento said...

By realizing the current scenario of Ecommerce trends, it is necessity every store owners should develop a site by keeping the User Experience in mind. because finally customers are the king of Ecommerce industry.

June 27, 2013 at 12:30 AM
Unknown said...
This comment has been removed by the author.
Unknown said...

Thanks a lot for sharing this informative blog. Looking forward for the posts like this.
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September 20, 2013 at 2:01 AM
Zinavo Tech said...

By adopting ecommerce web development, the sale of the products and services increase automatically over the internet and that too without compromising the flow, attributes and performance.
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October 16, 2013 at 6:37 AM
Web Designing Company said...

Ecommerce websites should having more visibility and impressions from the visitors.Then only it would be helpful to improve the online business.
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December 10, 2013 at 2:31 AM
Zinavo Tech said...

A good SEO will be able to offer some examples of work they've done in the past, they'll be able to explain clearly what they plan to do to optimize your website.
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January 10, 2014 at 4:38 AM
Web Design Company Bangalore said...

With an e-commerce website, you obviously want your web presence to be in well-ranked positions on search engines. For your online store to accomplish this, you must consider implementing certain Search Engine Optimization elements.
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February 11, 2014 at 11:40 PM
Unknown said...

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July 4, 2014 at 9:19 PM
lukejamie07 said...

Thank you for posting such tips and tricks for marketing e-commerce site,I have also handled many sites digital marketing,but first time I got E-commerce site and I think think this post will help me.

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July 16, 2018 at 7:16 PM
Ace Infoway said...

Excellent!! really nice! I love your great and concise information. - Ace Infoway

November 10, 2021 at 4:02 AM



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